If you’re in the beauty industry, you know how important it is to stay relevant & connected with your audience. With so many different social media platforms & trends to keep up with, it can be overwhelming to come up with fresh and engaging content consistently. That’s where a content calendar comes in. A content calendar is a tool that helps you plan and organize your content in advance. By having a set schedule, you can improve your focus and goal setting, and save time and effort in the long run. Plus, it can help you stay on top of important dates and events, such as holidays, promotions, or product launches.
There are many tools available to create & manage a content calendar, from Google Sheets to Trello or Asana. Here at be U lounge, we use ClickUp, a powerful and customizable project management tool that allows us to plan and track our content across different platforms and team members.
At beU lounge, our tenants are encouraged to mix & match different types of content, such as behind-the-scenes videos, tutorials, testimonials, or before-and-after pictures. We also like to engage with our audience by asking questions, running polls, or hosting giveaways.
But more than just creating content, a content calendar can help you set goals and measure your progress. By tracking your metrics, such as engagement, reach, or conversion rates, you can identify what works and what doesn’t, and adjust your strategy accordingly. It’s a continuous process of learning and improving, and it requires patience and perseverance. Discover how a comprehensive, strategic, content calendar can help your brand below.
How to create a content calendar for my Beauty Business?
Here are the main steps you can follow to prepare your beauty business content calendar planning:
- Identify your business goals: Start by defining your business goals and objectives. Consider what you want to achieve with your content, such as increasing your brand awareness, driving more traffic to your website, or boosting your sales. This will help you align your content with your business strategy and measure your success.
- Determine your target audience: Identify who your target audience is and what kind of content they are interested in. Consider their demographics, preferences, pain points, and habits. This will help you create content that resonates with them and builds a loyal following.
- Choose your content themes: Brainstorm a list of content themes that align with your business goals and your audience’s interests. Think about the different types of content you can create, such as blog posts, videos, social media posts, or email newsletters. Try to vary your content themes to keep your audience engaged and avoid repetition.
- Set your content frequency: Decide how often you want to post your content and on which platforms. Consider the best times and days to post based on your audience’s behavior and the platform’s algorithm. You can use scheduling tools like Hootsuite or Later to automate your posting and save time.
- Create your content calendar: Use a tool like Google Sheets, Trello, or ClickUp to create your content calendar. Map out your content themes, topics, keywords, and dates for each platform. Include any important events or holidays that are relevant to your business. Assign tasks to team members if you have any and set deadlines.
- Review and optimize your content: Regularly review your content performance and metrics to see what works and what needs improvement. Adjust your content strategy accordingly and experiment with new ideas. Stay up-to-date with the latest trends and changes in your industry and adapt your content to stay ahead of the curve.
What types of content goes in a content calendar?
Whether we want to provide value to our customers, boost our search engine rankings, increase engagement or establish our influencer leadership the motto “Content is king” will always hold true. The idea is to lead with value first. Not asking for something but giving something. There are many ways to accomplish this through content and when planning your content calendar, here are some suggestions:
- Before-and-after transformations: Beauty is about before and after. It’s fundamentally focused on feeling and looking better so share photos of your clients’ transformations with a side-by-side comparison of their before and after.
- Helpful tips: Share information that relates to your services but in a way that addresses some of the underlying issues that you solve. If you’re a hairstylist, talk about how your blow dryer can be too hot, if you’re a permanent makeup artist, offer an aftercare sheet, if you’re a cosmetic injection nurse talk about the importance of avoiding alcohol for the first 24 hours. Leading with value is about giving without asking. You got skills…. Share it!
- Behind-the-scenes footage: No one likes to be on camera, I know. Trust me, in the beginning of my career my marketing guys were always telling me, “you need to do more video Sabria.” well they still tell me that but at least now I get on camera. Give your followers a glimpse into your salon by sharing behind-the-scenes footage. This one is so important in the branding vertical of your content strategy. Some of the best content engagement I ever got was just me venting or having a laugh at myself. People love behind the scenes or little bloopers and just to see your face talking on camera.
- Customer testimonials: Share testimonials from satisfied customers who love what you have done. If you can, find a way to work a video testimony into your procedures. Let them talk about how it has changed their look and confidence.
- Holiday and event promotions: Create special promotions for holidays and events, such as Valentine’s Day, Mother’s Day, or back-to-school season, and share them on social media to encourage bookings.
- Trends: No matter what beauty vertical you practice there are always interesting trends popping up and taking off. Make sure to stay relevant and pipe in with your own experiences and thoughts regarding these trends.
- Collaborations with local businesses: Collaborate with local businesses and influencers in your area to create joint promotions or social media posts, which can help to increase your reach and attract new clients. Think of it as a strategic partnership. You can partner with your favorite charity or even another business here within the studio. Cross promotion and strategic alliances are excellent ways to boost your own business.
- Giveaways and contests: Host giveaways or contests on social media. Think of something that you can offer within your business that will create some buzz. The goal here is to create buzz and traction outside of your limited reach. Hosting giveaways can be a little bit challenging because, of course, they require a lot of planning. I’ve talked in more detail about this in the article; how to host a good giveaway on social media.
Where can I get a content calendar for my salon?
At be U lounge, we encourage all salons to have a branded content calendar. This means that the content calendar that you or your digital marketing agency creates, must be tailored to your brand and it’s success. Remember, every entreprenur is different and so is the brand, so treat it as such. Pay attention to what your target audience engage with the most on social media, and continue to produce what they love. If you do not have the time or need help with creating your brand’s content calendar, don’t hesitate to leave your email below. Or you can hit up our friends at Center Stage Social for more help with your content strategy and calendar.
As the saying goes, “Rome wasn’t built in a day.” Similarly, building a successful business takes time and effort. But by setting clear goals, staying organized, and focusing on your strengths, you can achieve your dreams and make a difference in the beauty industry. So, go ahead and create your content calendar, and keep your eye on the ball!
